EFFECTIVENESS OF RAFTING PROMOTION IN AEK SITUMANDI BASED ON SOCIAL MEDIA IN IMPROVING OF MSME HASAK VILLAGE, NORTH TAPANULI REGENCY

Abstract

This study aims to describe how effective the promotion of rafting and the impact of the promotion is generated. In research using qualitative methods and using Snowball Sampling. Data collection techniques using Observation, interviews, and Documentation. Data is information about a research object obtained at the research location. This research was conducted directly in the field to the person concerned, namely the Head of the Village around the local tourist attraction. This research is expected to help comfort as well as improve the quality and satisfaction of tourists who visit and try the rafting tourist attraction. Based on the results of this study, the researcher and author concluded that White Water Rafting at the Aek Situmanidi Tourism Object is one of the sport tourisms that was inaugurated by the North Tapanuli Regency Government. The Rafting Manager or FAJI TAPUT Community has also made promotional efforts on social media that are widely used by Social Media users. The effectiveness of Social Media promotion on white water rafting tourism is not effective in increasing the number of visitors because the two promotional managements from FAJI TAPUT and Angel Outbond are not in line. It is recommended that Rafting Managers such as the FAJI TAPUT Community and Angel Outbound Managers must hold Rafting Competitions or Events at the Aek Situmandi Tourist Attraction.