DEVELOPMENT OF A RESPONSIVE WEB AS A MARKETING MEDIA USING THE PROTOTYPE METHOD (CASE STUDY SULTAN STUDIO)

Abstract

Technological developments, companies belonging to small, medium and large industries are increasingly encouraged to use advanced technology as a tool to keep running and win increasingly advanced competition Websites are developed in initial form or often called prototypes, by sending questionnaires to potential website users. Sultan Studio already has a website, but its nature is still very simple, containing only a company profile. The  researcher conducted research at Sultan Studio, Pasar Gunungsitoli Village, Gunungsitoli City, North Sumatra. Data collection techniques used include observation, interviews and documentation. The researcher uses the prototype method in designing the user interface, so that an overview of the application to be developed is obtained. Based on research conducted regarding responsive web development as a marketing medium using the prototype method, the author draws the following conclusions, with this responsive website, it is hoped that it can expand the marketing area for ordering product photo services at Sultan Studio, so that Sultan Studio is widely known to many consumers. The responsive website, transactions can be carried out remotely using the online service ordering facility and making transaction easier.