THE EFFECT OF FINTECH PAYMENT USE ON CONSUMER BEHAVIOR OF STUDENTS OF MANAGEMENT AT HKBP NOMMENSEN UNIVERSITY MEDAN

Abstract

The purpose of this study is to show the effect of the use of fintech payment on the consumer behavior of Management students at HKBP Nommensen University, Medan. This study uses a quantitative research approach with a population of 545 female students and samples taken from this study were 85 Management students at HKBP Nommensen University, Medan. This study uses a sampling technique using the probability sampling technique. So the results of this study are that there is an effect of the use of fintech payment on the consumer behavior of Management students at HKBP Nommensen University, Medan. Based on the results of the discussion, there are positive results of the use of fintech payment on the consumer behavior of Management students at HKBP Nommensen University, Medan.