THE INFLUENCE OF USING THE SHOPEE PAYLATER FEATURE ON THE CONSUMPTIVE BEHAVIOR OF HKBP NOMMENSEN UNIVERSITY STUDENTS IN MEDAN

Abstract

This study aims to determine the Influence of the Shopee PayLater Feature on the Consumptive Behavior of HKBP Nommensen University Students in Medan. This study uses a quantitative descriptive analysis method so that the data used are the results of distributing questionnaires to 100 people. Based on the results of this study, it states that the use of Shopee PayLater has an effect on the consumptive behavior of HKBP Nommensen University students. The results of the T test sig. 0.050 <9.616, which means that the Shopee PayLater variable (X) has a significant effect on the Consumptive Behavior variable (Y). The magnitude of the influence is 39% while 61% of the influence is caused by other factors that were not examined in this study. This means that the Shopee PayLater feature has a positive and significant effect on the consumptive behavior of HKBP Nommensen University students. Based on the discussion above, there is a positive and significant influence between the Shopee PayLater feature on the Consumptive Behavior of HKBP Nommensen University Students in Medan.