OPTIMIZING DIGITAL MARKETING TOWARDS VISITOR INTEREST IN THE AZIZI MOSQUE TANJUNG PURA RELIGIOUS TOURIST ATTRACTION BY THE LANGKAT TOURISM OFFICE

Abstract

The aim of this research is how to display religious tourism information using digital marketing at the Langkat Tourism and Culture Department. This research uses qualitative descriptive. Data collection techniques use interviews, observation, documentation and literature study. The results of this research are that digital-based optimization can be utilized by tourist attraction managers as a breakthrough marketing strategy. The use of digital marketing tools and presenting interesting content can increase stimulation for tourists. The Langkat Regency Tourism and Culture Office and the local community are still less than optimal in optimizing the use of digital marketing as a media that is no longer foreign today. Increasing capabilities and skills as an effort to create sustainable tourism marketing in the future is very necessary. Partnerships between the academic world and business actors in community-based activities like this are very necessary and have received positive appreciation from program recipients so they need to continue to be fostered and improved.